Texas woman’s side hustle takes off after creating face mask homecoming mums

Shay Mueller of Rusk, Texas, started making homecoming mums when she was in high school.

“Growing up, you always had a mum – and the bigger the better,” Mueller, 47, said.

ONLY IN TEXAS: Houston-area students celebrate Texas homecoming tradition with outrageous mums

Her homecoming mum business started out as a hobby that she turned into a side hustle. Her latest designs —delicately personalized, novelty face mask homecoming mums—have drawn attention far outside her small Texas town, leading to a major boom in business.

“I was laying in bed one night and it just literally popped into my head,” Mueller said. “Everyone is having to wear masks, [so the mask mums are] as a keepsake for homecoming 2020.”

Mueller’s new take on face masks is the perfect homage to the over-the-top Texas tradition of homecoming mums in the age of the coronavirus. After she shared a photo of her masks – she conducts all of her homecoming business orders through her personal Facebook page – her post reached more than 3,000 people in a matter of days.

“My jaw dropped,” Mueller said of the response. “Since then I have been getting messages and calls from [all over.] I have orders in Kentucky, Florida, Oklahoma, Arkansas, all over Texas of course.”

On HoustonChronicle.com: Houston designers and artists apply skills to create stylish masks

Mueller’s mum masks start at $13 and range in price depending on request. She said it takes her about three days to finish a mask.

Gov. Greg Abbott issued a face mask mandate earlier this summer after COVID-19 infections starting spiking around the state. Some Houston designers responded by creating stylish face masks, contributing to what some may call the new fashion trend for 202o.

For more on Mueller’s mum masks, visit her Facebook page here. 




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