KTSU wants to push the underinformed towards the polls with voter registration drive

Urban alternative radio station The Vibe will take over programming of 90.9 FM this weekend to host a voter registration event.

The Vibe is a new digital radio station that caters to millennials and Gen Z audiences. The station is powered by KTSU 90.9 FM Radio and will stream online 24 hours a day.

“KTSU 90.9 FM Radio was the first African American station to introduce hip hop to Houston listeners right here on the historic campus of Texas Southern University,” KTSU general manager Ernest Walker said in an emailed press release. “How appropriate is it for us to extend our reach in 2020 by going back to the basics by reaching a new generation of listeners.”

The station will partner with the National Association for the Advancement of Colored People Houston and the Houston Area Urban League Young Professionals to host The Movement Continues Drive-Thru Voter Registration and 2020 Census Drive on Texas Southern University’s campus.

The collaboration among the three organizations has the common goal of focusing on pushing the underserved and underinformed towards the polls, according to the release.

Related: Why 74,000-plus Texas immigrants could be excluded from voting in 2020

“Unfortunately, we have seen a systemic deficiency in the resources and awareness for urban populations when it comes to voting and voter registration,”said The Vibe’s marketing & community engagement director Holly Charles. “At the same time, we have seen an increase in registration purges and policies which might disproportionately affect communities of color.”

Black Americans face massive disparities and inequalities in accessing the right to vote 150 years after the passage of the Fifteenth Amendment, according to Business Insider, and Black voters face barriers in many places to registering to vote at all, staying on the voter rolls and having their mail-in ballots counted.

“This event and those that KTSU and The Vibe will continue to support throughout this election season, is a way to stand in the gap and reciprocate community support,” Charles said.

The event will be held from 11 a.m. to 1 p.m. Saturday in Lot M at TSU.

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