70th anniversary of Whataburger means merch like you’ve never seen before

Whataburger enthusiasts, your next batch of fast-food merchandise is available.

To celebrate the chain’s 70th anniversary, the burger joint teamed up with the Double-A Corpus Christi Hooks (who play in Whataburger Field) to release limited edition Texas-shaped Whataburger logo’d merch on the Hooks’ online team store.

The design features the Whataburger logo that appears to have been cut up with a Texas-shaped cookie cutter.

The first Whataburger opened in Corpus Christi on Aug. 8, 1950. They’ve been slinging burgers and losing order number tents ever since.

The new offerings are a cool homage to Whataburger’s Texas roots, but it won’t make us forget that the company is now majority owned by a Chicago-based investment firm. They are a welcomed peace offering, however.

A vintage orange T-shirt with the new logo and navy blue shirt are both on pre-order, but you can get your hands on hats, cups and even face masks with the limited logo today (digitally at least, shipping takes up to three weeks ).

jay.jordan@chron.com

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